Innovative Marketing Strategies - Attracting and Retaining Customers in the Tribal and Commercial Space
In this session, Foxwoods Resort Casino executives share their expertise in developing and implementing innovative marketing strategies for attracting and retaining bettors in tribal and commercial gaming spaces. We’ll discuss real-world examples of successful marketing initiatives, emphasizing the importance of a customer-centric approach and continuous adaptation in today's competitive gaming environment.
Moderator: Dale Merrill, SVP HR and Administration, Mashantucket Pequot Tribal Nation
Blair Bendel, Senior VP, Marketing, Foxwoods Resort Casino
Dyani Marvel, VP of Marketing & Strategy, Wondr Nation
Kathleen McSweeney, Executive Director, Loyalty Marketing & Events, Foxwoods Resort Casino