In this session, we will explore how to effectively use the strength of your franchise brand to gain an edge in the casino environment. Topics will include understanding the unique dynamics of casino patrons, creating brand synergy, and utilizing marketing strategies to make the most of your franchise's reputation.

Moderator: Gene Johnson, Executive Vice President, Victor Strategies

Speakers:
Jonathan Shockley, Director of Business Development, Mashantucket Pequot Tribal Nation
Blair Bendel, SVP, Marketing, Foxwoods Resort Casino
Kip Ritchie, Chief Operations Officer, Potawatomi Business Development Corporation