The Minnesota Market: Mapping the Sports Betting Landscape

Sep 09, 2025

Minnesota’s potential sports betting market doesn’t exist in isolation. This session examines how neighboring states like Iowa, Wisconsin, and Illinois have shaped the regional landscape, what lessons Minnesota can draw from their experiences, and how cross-border competition - along with the state’s robust pull tab market - could influence the future of gaming within Minnesota’s borders.

Speakers
Gene Johnson
Gene Johnson, Senior Vice President - Victor-Strategies
Jim Klas
Jim Klas, Founder & Principal - KlasRobinson Q.E.D.