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Reaching AAA Members: Strategies for Driving Profitability and Accessing 30% of All Bookings in the US
AAA members represent a highly valuable demographic, accounting for over 30% of all U.S. bookings and showing strong loyalty to travel and hospitality brands. As competition rises and customer acquisition costs increase, effectively engaging this segment can be a game-changer for casino resorts. Join Scott Hammerle, Director of the AAA Diamond Program, as he shares actionable insights on targeting and converting AAA members. Learn how to align offerings with their travel preferences, enhance ADR and occupancy, and leverage AAA’s trusted brand to drive profitability.
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