The Tennessee Hold’Em Tribal Association (THETA) is a coalition of tribally owned casinos that exclusively operates the Tennessee Hold’Em® North American Championships, the first federally approved multiplayer poker system of the 21st century. Certified by Gaming Laboratories International, this patented format offers new revenue opportunities through exclusive tournaments, sponsorships, and broadcasting rights. Participating tribes benefit from growing asset value, collectible player badges, and employment opportunities, making Tennessee Hold’Em® a powerful addition to tribal gaming operations.