Volatile markets are forcing casino operators to manage costs more aggressively without eroding the guest experience. This session examines practical approaches to cost discipline across operations, marketing, and amenities, focusing on where expenses can be controlled without diminishing value. Panelists discuss prioritization, data-driven decision making, and operational alignment to protect margins. Attendees gain insight into balancing financial pressure with service standards, ensuring efficiency improvements support long-term profitability, guest satisfaction, and competitive positioning.