With reputation moving at the speed of social media, every food and beverage interaction shapes guest perception. This session examines how casinos protect brand equity by aligning brand standards, monitoring digital feedback, and coordinating timely responses across departments. Panelists discuss practical approaches to managing online reviews, social platforms, and on-property service recovery. Attendees gain insight into building consistent guest experiences, improving cross-team communication, and using feedback data to strengthen food and beverage operations and overall brand performance.