As tribal gaming expands into online casinos, mobile sports betting, and connected player ecosystems, data presents both risk and opportunity. Security and compliance depend on visibility and traceability. This session examines how disciplined data governance, including proper classification and tagging, strengthens cybersecurity, simplifies audits, supports responsible gaming, and reduces fraud exposure. Clean, well-managed data also improves player engagement and operational insight, giving tribes greater control while protecting trust and privacy in an increasingly digital environment.