From Idea to Enterprise: Women Building Sustainable Small Businesses

Apr 01, 2026
1050

Women are launching businesses at record rates, yet long-term sustainability remains the central challenge. This session examines how one program, Project DreamCatcher, helps women entrepreneurs move from concept to  viable enterprise by building strong financial foundations, defining clear market positioning and creating scalable operational models. The discussion highlights access to capital, mentorship networks and strategic planning as critical drivers of growth, while also addressing the structural barriers that continue to shape the small business landscape.

Speakers
Germaine Yazzie
Germaine Yazzie, Program Manager, Project DreamCatcher - Thunderbird School of Global Management, Arizona State University
Jacob Moore
Jacob Moore, Vice President, Office of University Affairs - Arizona State University