For decades, direct mail has been a powerful driver of casino visitation. Today, its impact increases when it is connected to digital channels and supported by automation. This panel shares the story of how Rolling Hills Casino & Resort unified direct mail, mobile app, and email to create a coordinated omnichannel marketing strategy. By aligning physical and digital touchpoints, the casino reinforced offers across channels, extended the life of promotions, and engaged guests before, during, and after their visit. Rolling Hills Casino & Resort will discuss how this approach improves response, creates a more consistent guest experience, and maximizes marketing investment while automation reduces manual effort and keeps execution simple for the team.