AI is everywhere in gaming, yet most casino leaders are still asking a very practical question: How do we know when it’s actually working?

This panel brings together tribal casino CEOs to share how they evaluate AI-driven growth and loyalty systems without needing to be technologists. Rather than focusing on models or algorithms, the discussion centers on executive judgment: which signals matter, which metrics can be trusted, and how leaders decide whether a system is truly changing player behavior or simply producing better reports.

Panelists will discuss the shift from static, calendar-based marketing and player development programs to adaptive, “living” revenue systems that learn and respond in real time. Topics include how long it takes before results can be trusted, how boards and finance teams gain confidence in AI-driven approaches, where leaders draw ethical and operational guardrails, and what surprised them most during early adoption in tribal casino environments.

This session is designed for CEOs, GMs, and senior leaders who want to understand how peers make decisions about AI-driven systems without getting lost in technical detail. The focus is on outcomes and leadership in tribal gaming: measurable revenue growth, player trust, responsible gaming, and maintaining sovereignty-aligned control over data and vendors, rather than technology for its own sake.