How Marketing and Player Development Can Align (While Being Separate Entities)

Mar 31, 2026
1A & 1B

Both Marketing and Player Development are essential to driving revenue, guest engagement, and brand loyalty. But while their goals may have some overlap, their methods, mindsets, and metrics are fundamentally different. When these departments are blended too closely (or even worse treated as interchangeable), it creates confusion, ineffeciency and missed opportunities. Keeping them separate isn't just smart; it's strategic.  Without a solid PD team with a clear vision, marketing efforts fall flat.  Without good marketing, casino hosts won't have anything to grow. 

Speakers
Tara Ezzell Clark
Tara Ezzell Clark
Caitlyn Kerchee
Caitlyn Kerchee, Director of Marketing - Kickapoo Casino
Hannah Lehti
Hannah Lehti, Director of Marketing - Bois Forte Development Corporation (BFDC)
John Mathis
John Mathis, Regional Director of Player Development - Choctaw Nation of Oklahoma