In competitive markets, food and beverage offerings often drive loyalty more effectively than gaming rewards alone. This session explores how operators use dining access, targeted offers, and behavioral analytics to enhance loyalty programs and increase total on-property spend. The discussion focuses on identifying genuine wallet-share growth, aligning F&B with player behavior, and designing offers that reinforce visitation and engagement without eroding margins. Attendees gain practical insights into integrating F&B strategy with broader loyalty and revenue objectives.