Tribal gaming operators face modest growth, rising costs, and pressure on traditional reinvestment models. In this environment, legacy marketing strategies can erode margins if left unchecked. This session examines how tribal casinos can recalibrate reinvestment to protect EBITDA while sustaining player relationships. The discussion explores reinvestment elasticity by segment, limits of offer volume, and governance models that align marketing, finance, and operations. Attendees gain practical frameworks to identify margin risk and adapt strategy to a cost-constrained market.