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Player Perceptions – How Customer Research Can Improve Your Operations
How do you ascertain the effectiveness of all the money your casino spends on customer service, marketing, and advertising? By talking to your players and soliciting customer feedback. This session will explore the latest trends in quantitative and qualitative research providing customer insights and measuring player perceptions of your gaming operations.
Potential Speakers:
Justin Shank - Principal at Shank Marketing, justin@shankmarketing.com
Joe Wittershein - Tribal Gaming Services & Advisory Group, Josephwitt@msn.com
Julia Carcamo - J Carcamo & Associates, juliacarcamo@outlook.com
Gene Johnson - EVP Victor Strategies, gene@victor-strategies.com
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