As marketing shifts toward data and personalization, tribal casinos face a key question: does precision come at the cost of reach? This panel examines why digital-first strategies do not always deliver the best results for tribal markets. Panelists discuss the continued value of broadcast, out-of-home, and other high-reach media, especially in regional and rural markets. The session focuses on building balanced media strategies that reflect market realities, support community visibility, and deliver stronger ROI.