In the casino industry, installing new technology is often seen as the finish line—but in reality, it’s just the beginning. Whether it’s a new CMS, loyalty platform, digital signage system, mobile app, or operational tool, many organizations discover that the real challenge starts after the system is turned on.

This session focuses on what happens after the technology is installed: adoption, alignment, and execution. Drawing from real-world experience working with complex, highly regulated organizations, this talk explores why even best-in-class platforms fail to deliver expected ROI—and what leaders can do to close the gap between capability and performance.

We’ll examine the critical post-installation factors that drive success, including ownership clarity, cross-department workflows, training beyond go-live, performance metrics, and governance models that keep systems relevant over time. Attendees will learn how to move from “we have the technology” to “we’re getting value from it,” ensuring tools are fully embedded into daily operations, marketing execution, and decision-making.

Designed for casino marketing and operations leaders, this session provides practical frameworks and leadership strategies to turn technology investments into sustained competitive advantage—long after the install team has left the building.