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Aaron Olson
Aaron serves as the Vice President of Marketing Analytics at Potawatomi Casino Hotel in Milwaukee, WI, bringing over 19 years of expertise in marketing strategy, guest relationship management, and database marketing. After a successful tenure on the agency side as the Associate Director of Casino Strategy at Red Circle, Aaron returned to Potawatomi in October 2023 to lead the property’s analytical and strategic evolution.
His approach to data is uniquely grounded in over a decade of "front-line" experience. Having served as a Casino Concierge and Guest Relations Specialist, Aaron possesses a deep understanding of guest psychology—specifically the "offer envy" that occurs when players compare rewards.
Aaron’s strategic philosophy treats database marketing not merely as a set of numbers, but as a vital tool to manage guest expectations and drive floor traffic. He is a firm believer in the "database strategy equation," which emphasizes that the most effective strategies are built through heavy collaboration between internal casino teams and the study of authentic guest behaviors.
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