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Catherine Montoya
Advertising Manager
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Tachi Palace Casino Resort
United States
For the past 19 years, I have been a strategic marketing leader in the Tribal gaming industry. I believe that impactful campaigns are built through collaboration. As Advertising Manager at Tachi Palace Casino Resort, I lead integrated marketing initiatives across broadcast, digital, streaming, loyalty, and OOH. Partnering closely with executive leadership, operations, gaming, hotel, food and beverage, entertainment, and players club teams to align our marketing with the resort's revenue goals. My focus is on brand evolution and guest advocacy that positions the casino resort as a full lifestyle destination, driving incremental growth, loyalty, and sustainable brand equity.
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