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Chad Hallert
Chad has spent more than two decades helping consumer brands grow through innovative digital and commercial strategy. He began his career at Caesars Entertainment, where he launched the company’s first digital marketing and revenue management divisions and helped lead them for more than a decade. In 2010, he also played a key role in launching Nevada’s first resort casino mobile app.
As an agency partner, Chad has led complex digital programs for national and global brands, including launching FICO’s global paid search and The Hartford’s national SEO programs. His work sits at the intersection of brand, performance, and commercial growth, with deep roots in gaming, hospitality, travel, retail, and B2B.
Today, Chad serves as Chief Marketing Officer at Good Giant, where he oversees agency marketing and growth while leading digital and commercial strategy for some of the top resort casino and hospitality brands in the country. He also teaches marketing at the University of Nevada, Reno, and enjoys helping develop the next generation of marketing leaders.
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