Jason Coochwytewa
Jason Coochwytewa is Isleta Pueblo and Hopi, and was named one of the 2025 Top 16 Leaders by Greater Phoenix In Business Magazine, recognizing influential leaders shaping the region’s future. He is a seasoned professional with more than 30 years of experience in marketing, communications, and event production, and serves as CEO of Urias Communications, an award-winning Phoenix-based advertising and public relations agency specializing in diverse markets and brand management at local, national, and international levels. Prior to becoming CEO in 2021, he served as Chief Operating Officer, overseeing operations, budgeting, staff, and client services.
Before joining Urias Communications, Jason was president and owner of Red Note, Inc., where he led large-scale event production nationwide, including projects tied to the Super Bowl, Sturgis, the Dick Clark American Bandstand Complex, and major Native organizations such as the National Indian Gaming Association, the National Center for American Indian Enterprise Development, United National Indian Tribal Youth, Inc., Phoenix Indian Center, Arizona Indian Gaming Association, and NABI Foundation—where he co-produced the first Native American powwow held in an NFL stadium.
Earlier in his career, Jason held leadership roles in account services and business development at agencies in Arizona and Nevada, managing marketing and public relations efforts for clients including the Arizona Department of Health Services, Inter Tribal Council of Arizona, and Coca-Cola. He also helped lead the brand development and launch of a major tribal casino resort in New Mexico.
Jason earned a Bachelor of Science in Marketing from Arizona State University. He currently serves on several statewide and national boards, including the Arizona Science Center (Government & Community Relations Chair and Indigenous Ingenuity Exhibit Chair), Western National Parks (Cultural Stewardship Chair), the American Indian Chamber of Commerce of Arizona (Board President), and the Arizona Secretary of State’s Business Advisory Council. He is a graduate of Valley Leadership, Class 26, and a member of Greater Phoenix Leadership.
He brings deep experience working with Tribal Nations, Native organizations, and Native media nationwide, with a strong understanding of culturally grounded communications and strategy.
Jason has received numerous honors, including recognition from the Phoenix Business Journal and the National Center for American Indian Enterprise Development, being named Outstanding American Indian Man of the Year, and leading Urias Communications as it was honored Business of the Year by the Arizona American Indian Excellence in Leadership Awards. He was also recognized by the Arizona Diamondbacks for supporting the launch of Major League Baseball’s first Native American Recognition Day.