Sal Piacente is an internationally recognized memory expert and trainer who has transformed customer service standards across the global gaming and hospitality industry.  With a carreer spanning decades, Sal has lecrured at over 200 casinos, hotels, and Universities worldwide, teaching staff how to harness the power of memory to deliver unforgettable guest experiences.

Sals training goes far beyond theory, he equips employees in every department - from front desk and reservations to dealers, hosts, and surveillance - with practical techniques to remember names and faces, account numbers, confirmation numbers, room numbers, reservations, times and dates, player numbers, and special requests. His approach ensures that every customer feels valued, recognized, and remembered, creating loyalty that lasts.

In addition to his industry work, sal has also competed in memory competitions, demonstrating the same skills he teaches: rapid recall, precision, and the ability to retain complex and vast amounts of information under pressure.  His engaging style blends real-world application with proven memory techniques making him one of the most sought-after trainers in the field.

Sal's mission is simple yet powerful to show that memory is the ultimate customer service tool - the skill that turns ordinary interactions into extraordinary experiences.